The Frank Muthusi Foundation has been officially launched in honour of the late Fireworks Advertising Chief Executive Officer (CEO).
Frank Muthusi died in a bathroom accident back in August 2024.
A foundation to honour his memory was launched on Saturday, 23rd November 2024 at Serena Hotel in Kampala during the Silverback Awards 2024 organised by the Uganda Advertisers Association (AUU) in partnership with Loeries and Uganda Marketers Society (UMS).
“There is no better stage for us to pay tribute to the original Silverback, our former chairman, the late Frank Muthusi. A visionary, passionate, selfless, ambitious leader. His energy, drive, and optimism will forever be our source of inspiration and motivation,” said AUU represented at the awards by its President Rommel Jasi.
Based on what Frank stood for, The Frank Muthusi Foundation will continue contributing to people, communities and the country.
Silverbacks
Named after an adult male mountain gorilla (the leader of a group of gorillas), these awards serve as a platform to showcase the best in advertising and marketing, reflecting the creativity, innovation and strategic thinking that drives the industry forward.
This prestigious event, now an integral part of the media and advertising calendar, recognizes and celebrates the exceptional achievements of brands and creatives in the media and advertising industry.
Speaking at the grand gala, Preetesh Sewraj, CEO of the Loeries, said one has to be innovative to win a Silverback.
“So, do not only sell your product but create change when you are out there,” he noted.
He thanked the late Frank Muthusi saying he is one of the reasons they are involved in the awards.
“We were looking out for originality, commitment to the task, impact and execution,” said Peter Kazibwe, the Jury President.
He added: “We noticed a lot of AI adoption in the presentation, gender inclusion, and intention towards storytelling.”
YOUNG SILVERBACK WINNERS
Digital category (Student edition) Kalyango Ismael (L) and Katabiswa Davina (R)
Film category (Student edition) Mugema Brian
Print category (Student edition) Kimara Johnathan (L) and Nakhumitsa Proscovia (R)
PR category: Amito Petra (L) and Nasirumbi Lynn (R)
Lifetime award in Marketing Category: Jackie Namara Rukare
Agency of the Year- TBWA\ Uganda
Design and Design Craft SILVER Category: Maad McCann
The Design- GOtv Uganda Falling billboard
Brand of the Year: MTN Uganda under TBWA agency
“We are proud to have bagged Gold awards for Integrated Campaign, Film of the Year and the coveted Brand of the Year at the prestigious Silverback Awards 2024. Our Marketing Agency TBWA is also the agency of the year,” said MTN on X.
The SilverBack Awards serves as a distinguished platform dedicated to the recognition and commendation of remarkable accomplishments within the realm of The Communication Industry.
The Silverback Awards are renowned for bringing together industry leaders, innovators and trailblazers to honour their hard work and excellence in curating and executing outstanding campaigns and adverts for their clients.
