On Friday, 20, the Timeless Frames Exhibition brought together Uganda’s top tourism stakeholders, creative industry leaders, media, and photography enthusiasts for an unforgettable evening of visual storytelling, music, and networking at the Kampala Serena Hotel.
The event, led by award winning travel visual-artist Derrick Ssenyonyi, showcased a breathtaking collection of Uganda’s most stunning landscapes, wildlife, and cultural moments, demonstrating the power of photography in shaping the country’s tourism narrative.
The exhibition was headlined by an electric performance from celebrated Ugandan singer Lillian Mbabazi, whose soulful music added a dynamic energy to the night, complementing the visual artistry on display.
Guests were treated to a carefully curated series of images that captured the heart and soul of Uganda, presenting its natural beauty and cultural heritage in a way that invites the world to experience the Pearl of Africa firsthand.
Among the distinguished attendees were Uganda Tourism Board (UTB) CEO Lilly Ajarova, the CEO of SoftPower Communications and Vice Chairperson of the Board of Directors of Private Sector Foundation Uganda (PSFU), Ms. Sarah Kagingo, UWA’s Director for Tourism and Business Development, Mr. Stephen Sanyi Masaba, and other prominent figures from the tourism, media, and creative sectors.
The event highlighted the crucial role of visual storytelling in promoting Uganda as a premier travel destination and underscored the deep connection between tourism and the arts.
Through Derrick Ssenyonyi’s lens, the world was invited to experience Uganda’s diverse beauty, from its lush landscapes to its vibrant culture, further positioning the country as a top destination for adventure, nature, and culture lovers.
In his remarks, Ssenyonyi noted that visual storytelling is more than just capturing moments.
“It’s about telling the true story of Uganda, and I invite brands and partners to join us in this journey. Together, we can transform the way the world views Uganda, revolutionize content creation, and provide a platform for emerging talent to shine,” said Derrick before revealing that he plans to hold Timeless Frames Paris Edition.
He thanked partners and everyone who made the event a success.
“I am incredibly grateful to everyone who made this event possible. The support from our partners, the creative community, and the tourism sector has been instrumental in making this exhibition a reality,” he added.
Reflecting on the power of photography to inspire global audiences, Lilly Ajarova, CEO of UTB, said, “Visual storytelling is a key driver for tourism. It transcends borders, capturing the imagination of global travelers and encouraging them to discover Uganda’s natural wonders and rich cultural heritage.”
Sarah Kagingo, Vice Chairperson PSFU, echoed the sentiment, saying, “ Audio-visual storytelling has profound impact on the tourism industry and destination marketing. This event, Timeless Frames, exemplifies the powerful synergy between the creatives and tourism. Through storytellers like Derrick Ssenyoyi, Uganda’s tourism offerings are promoted in ways that boost economic value to our country.”
Kagingo, who has severally been awarded for promoting Uganda’s tourism on digital platforms, thanked Ssenyonyi for positive coverage of Uganda.
“I’m here to celebrate Derrick, thank you for capturing Uganda’s beauty, fascinating landscapes and our unique culture and heritage. The moment I stepped into this room and toured the exhibition, I immersed myself in Uganda’s tourism offerings. Such a great break from a busy week.”
Recent studies show that nearly 70% of consumers rely on visual content to make travel decisions.
This highlights the critical importance of initiatives like Timeless Frames in influencing global perceptions and driving tourism through captivating storytelling.
The event represented more than just a celebration of art but also marked a significant step forward for Uganda’s creative industry and its growing role in the tourism sector.
Others who attended include Stephen Masaba, the Head of Tourism at Uganda Wildlife Authori, the Executive Director of Buganda Heritage and Tourism, Albert Kasozi, content creator, Lucy Smize, among other tourism enthusiasts and creators.
Exhibition.
The exhibition will also run for a month (October 1 to 31) at the Summit View Residences in Naguru from October 1st to 31st.
