• Latest
Deputy Speaker Tayebwa Urges PR Practitioners to Build Positive Image of Uganda

Deputy Speaker Tayebwa Urges PR Practitioners to Build Positive Image of Uganda

1 year ago
DR Congo and Rwanda Sign Peace Agreement

DR Congo and Rwanda Sign Peace Agreement

2 hours ago
Elgon Half Marathon Returns: A Run for People, Planet & Prosperity

Elgon Half Marathon Returns: A Run for People, Planet & Prosperity

7 hours ago
Stanbic Bank Remittance Ad
Ugandan Climate Activist Wins King’s Trust Award

Ugandan Climate Activist Wins King’s Trust Award

9 hours ago
Eazzystock Financing: Unlocking Affordable Capital for Distributors in Uganda

Eazzystock Financing: Unlocking Affordable Capital for Distributors in Uganda

9 hours ago
Northern Corridor States Push for Lower Airfares and Smarter Skies

Northern Corridor States Push for Lower Airfares and Smarter Skies

9 hours ago
Museveni Blames Youth Uprisings in Africa on Lack of Wealth Creation Strategy

Museveni Blames Youth Uprisings in Africa on Lack of Wealth Creation Strategy

9 hours ago
SoftPower News
Friday, June 27, 2025
  • News
  • Tourism & Travel
  • Business
  • Lifestyle
    • Fashion
  • Regional
    • Kenya
    • Rwanda
    • Tanzania
    • Burundi
    • South Sudan
    • DR Congo
  • Defence & Security
  • Sport
  • Entertainment
  • More
    • Agriculture
    • Africa
    • Columnists
    • Education
    • Health
      • COVID-19
    • International News
    • News in Pictures
    • OpEd
    • Pearl Of Africa
    • People
    • Politics
    • Special Reports
    • Women
No Result
View All Result
  • News
  • Tourism & Travel
  • Business
  • Lifestyle
    • Fashion
  • Regional
    • Kenya
    • Rwanda
    • Tanzania
    • Burundi
    • South Sudan
    • DR Congo
  • Defence & Security
  • Sport
  • Entertainment
  • More
    • Agriculture
    • Africa
    • Columnists
    • Education
    • Health
      • COVID-19
    • International News
    • News in Pictures
    • OpEd
    • Pearl Of Africa
    • People
    • Politics
    • Special Reports
    • Women
No Result
View All Result
SoftPower News
No Result
View All Result
Home Featured

Deputy Speaker Tayebwa Urges PR Practitioners to Build Positive Image of Uganda

by Rogers Atukunda
June 8, 2024
Deputy Speaker Tayebwa Urges PR Practitioners to Build Positive Image of Uganda

The Deputy Speaker, Rt Hon Thomas Tayebwa with former PRAU Presidents Sarah Kagingo and Stephen Mwanga and current PRAU President Tina Wamala at Golf Course Hotel in Kampala

130
VIEWS

The Deputy Speaker, Rt Hon Thomas Tayebwa, has urged Public Relations professionals to use their prowess and build the image of Uganda.

 “What is Uganda known for?” PR can shape the image of the country,” he said while reiterating the importance of PR in nation-building.

Related Stories

DR Congo and Rwanda Sign Peace Agreement

Elgon Half Marathon Returns: A Run for People, Planet & Prosperity

Eazzystock Financing: Unlocking Affordable Capital for Distributors in Uganda

The Deputy Speaker, Rt Hon Thomas Tayebwa

He said this while opening the 3rd National Public Relations Symposium organised by the Public Relations Association of Uganda (PRAU) at the Golf Course Hotel on Friday, June 7, 2024.

He challenged Public Relations practitioners and their counterparts in the media industry to shape the national ethos of Uganda, turn negative thoughts into positive actions, and use media platforms to build a decent image of our country.

The Deputy Speaker urged PRAU to continue the discussions on the possibility of elevating the association into a professional body and pledged to support the process.

“As leaders, we have a lot to do that impacts our country’s image, but if you can’t agree with your government, at least love your country. It’s self-defeating to promote yourself without promoting your country because people look at the bigger picture and the whole ecosystem of a country,” he said.

He also encouraged participants to embrace a saving culture, start small and think big, and create actionable and achievable goals.

Speaking during a panel discussion, Galaxy FM CEO Dr Innocent Nahabwe, said the biggest challenge for those practising public relations is a challenge with numbers and using the numbers very well.

Innocent Nahabwe

“Refining the numbers and making them more palatable for the people consuming them cannot be overstated. The use of research is also critical,” he noted.

ESG

The symposium also called for the need to communicate the impact of Sustainability and Environmental, Social and Governance (ESG) efforts made by organisations as well as the need for partnerships to harness and support sustainability initiatives.

Cathy Adengo, the Head of Sustainability at Stanbic Bank, said if lives and the environment are not being improved, then the purpose of the organization is not being achieved.

She said communication is crucial as it conveys what it means to improve the environment.

Cathy Adengo

Eunice Waweru, the Finance and Strategy Director at Uganda Breweries Limited, said they consider what affects communities i.e. alcohol consumption, gender equality, and diversity through training and education for women.

Tony Otoa, the Chief Corporate Affairs Officer at Uganda National Oil Company (UNOC) said they are working with communities on what impact they have on the environment.

Tony Otoa

He cited social relations like aspects of education and women, the girl child and the livelihoods of people in areas of operation.

“Everyone is impacted by the oil and gas industry. Everything we do has an impact on the next investor. The shareholders make decisions based on the activities,” he noted.

Tags: Cathy AdengoInnocent NahabwePRAUPRAU SymposiumSoftPowerSoftPower NewsTayebwaTop Uganda NewsUganda

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *


The reCAPTCHA verification period has expired. Please reload the page.

Recent Stories

DR Congo and Rwanda Sign Peace Agreement

Elgon Half Marathon Returns: A Run for People, Planet & Prosperity

Ugandan Climate Activist Wins King’s Trust Award

Eazzystock Financing: Unlocking Affordable Capital for Distributors in Uganda

Northern Corridor States Push for Lower Airfares and Smarter Skies

Museveni Blames Youth Uprisings in Africa on Lack of Wealth Creation Strategy

Visit UBOS Website
SoftPower News Logo

SoftPower News is a subsidiary of SoftPower Communications LLC, a Ugandan digital media group. Keep posted of the latest from Uganda and East Africa.
Plot 4B Malcolm X, Kololo
P.O Box 1497, Kampala - Uganda
Tel: +256-392-001-701
Email: info@softpower.ug

This news site is licenced by Uganda Communications Commission (UCC)

ADVERTISEMENT
Stanbic Bank Ad
  • News
  • Tourism & Travel
  • Business
  • Lifestyle
  • Regional
  • Defence & Security
  • Sport
  • Entertainment
  • More

© SoftPower News

error: Content is protected
No Result
View All Result
  • News
  • Tourism & Travel
  • Business
  • Lifestyle
    • Fashion
  • Regional
    • Kenya
    • Rwanda
    • Tanzania
    • Burundi
    • South Sudan
    • DR Congo
  • Defence & Security
  • Sport
  • Entertainment
  • More
    • Agriculture
    • Africa
    • Columnists
    • Education
    • Health
      • COVID-19
    • International News
    • News in Pictures
    • OpEd
    • Pearl Of Africa
    • People
    • Politics
    • Special Reports
    • Women

© SoftPower News