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Coca-Cola Relaunches ‘Share a Coke’ with Cross-Border Gen Z Connection

by Our Reporter
April 10, 2025
Coca-Cola Relaunches ‘Share a Coke’ with Cross-Border Gen Z Connection
147
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Coca-Cola Beverages Uganda has announced the return of its iconic ‘Share a Coke’ campaign with an exciting new twist designed to resonate with Gen Z’s craving for real, meaningful connections.

This innovative cross-border activation brought together students from Makerere University Business School (MUBS) in Uganda and Jomo Kenyatta University of Agriculture and Technology (JKUAT) in Kenya for a vibrant, virtual “Cross-Border Toast,” celebrating friendship, unity, and unforgettable Coca-Cola moments.

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This event is a key part of Coca-Cola’s East and Central Africa campaign relaunch, aiming to foster genuine connections in a time when digital interactions often feel transient. The campaign provides tangible, real-life moments that create lasting memories.

“The ‘Share a Coke’ campaign has always been about fostering authentic human connections, and this East African activation takes that mission further,” said Arthur Akankwasah, Coca-Cola Franchise Manager, Uganda.

“By connecting students across borders, we’re not just sharing a drink – we’re sharing culture, friendship, and the spirit that unites East Africa. In an era where digital interactions can seem fleeting, this campaign offers a way for young people to connect in a meaningful, real-world way.”

The relaunch features Coca-Cola bottles and cans personalised with popular names from Uganda and Kenya, celebrating the diversity and warmth of the region.

Alongside the in-person celebrations, students and fans across Uganda can scan QR codes on the packaging to access the “Share a Coke Memory Maker,” a dynamic digital hub where they can generate personalized video content, share messages with friends, and create custom name labels.

“At Coca-Cola, we’re constantly looking for new ways to connect with young people and be part of their everyday moments,” added Vivienne Olenyo, Frontline Marketing Manager – Coca-Cola East & Central Africa.

Vinka performing at MUBS Cultural Gala 2025

“The return of ‘Share a Coke’ celebrates friendship, self-expression, and community—values that are at the heart of Gen Z. Whether online or offline, we’re inviting them to create and share personal, magical memories.”

Fik Fameica performing at MUBS Cultural Gala 2025

Over the next three months, Coca-Cola will bring the campaign to life across Uganda with engaging experiences at universities, malls, eateries, and social hubs. Consumers are encouraged to share their #ShareaCokeUG moments on TikTok, Instagram, and X (formerly Twitter), turning everyday connections into extraordinary memories.

The relaunch is set to reach over 120 countries globally as Coca-Cola continues to bridge the gap between the digital and physical worlds, making every Coke moment more personal, fun, and magical.

Tags: Coca-Cola Beverages UgandaJomo Kenyatta University of Agriculture and TechnologyMakerere University Business SchoolShare a CokeSoft PowerSoftPower NewsTop Uganda NewsUganda

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