Troy Elimu commonly known as Cartel Bizness, ober the weekend held an exclusive Listening Party at Silo 15 in Bugolobi. The party pulsed with creative electricity as Kampala’s culture shapers gathered for an exclusive moment that blurred the lines between music, fashion, and identity.
The event, backed by Guinness Smooth, was a genre-defying celebration of sound, collaboration, and self-expression.
At the event, guests were surrounded by Denim Cartel’s fashion-forward aesthetic, rich soundscapes, and the energy of a crowd that knew they were part of something special.
The EP, set to drop on July 23 on all major streaming platforms, features a talented lineup of East African collaborators, including A Pass, Mike Kayihura, Elijah Kitaka, Bensoul, BigTril, Tai Dai, Kamanzi, Tungi, Herbert Ssensamba, Jokwiz Klean, and SoundlykBB, with production by Axon.
The lead single, “Easy”, featuring A Pass, Mike Kayihura, and Axon, is already out, giving fans a taste of the layered, collaborative energy that defines the full body of work.
The night featured live sets from Mike Kayihura and Bensoul, who brought a soulful intensity to the room.
Troy shared the backstory of the project, his motivations, and what the EP means to him. “This project is deeply personal,” he said. “Every track, every collab, every sound represents a different part of my creative identity.”
Denise Nazzinda, Brand Manager, Guinness Uganda, noted that supporting Denim Cartel and the Cartel Bizness EP is a celebration of bold Ugandan creatives owning their narrative.
“This moment hits the bullseye of what Make It, Yours is all about: personal expression, powerful collaborations, and culture made from the ground up.”
With the official release set for July 23, all eyes and ears are on Cartel Bizness and his highly anticipated EP.