Byarugaba Pledges Greater Value and Innovation as Old Mutual Uganda Rebrands

Old Mutual Uganda has officially unveiled its new brand identity, marking a historic transition from UAP Old Mutual to Old Mutual Uganda. The rebrand, celebrated in a grand ceremony at the Kampala Serena Hotel, signifies the company’s evolution into a fully integrated financial services provider dedicated to driving financial wellness, inclusion, and innovation.

Opening the event, Mr Zac Kisesi, Managing Director of Old Mutual Uganda, reflected on the company’s 180-year journey, celebrating milestones achieved across its various business lines.

“UAP Old Mutual is now Old Mutual — a name that carries over 180 years of trust, strength, and purpose across Africa. Our promise is renewed, our focus sharper, and our commitment to you stronger than ever.”

He reaffirmed Old Mutual’s commitment to offering holistic financial solutions that promote wellness, financial security, and economic empowerment. “We are now moving forward as an integrated financial services provider committed to promoting wellness, financial security, and inclusion,” he said.

Speaking on behalf of the Board, Mr Richard Byarugaba, Board Chair of Old Mutual Investment Group, described the rebrand as a “fundamental transformation” that will deliver greater value and service to customers, partners, and shareholders alike. He reiterated Old Mutual’s commitment to supporting government initiatives that promote financial inclusion and economic growth.

“Our name stands for trust, reliability, and financial expertise,” he said. “To our regulators, this rebrand deepens our bond as we continue to uphold integrity and full compliance with all government regulations.” Mr Byarugaba further highlighted the company’s strategic focus on digital transformation, pledging to deliver tailored digital solutions that meet the evolving needs of customers.

Delivering the keynote address, Mr Ramathan Ggoobi, Permanent Secretary and Secretary to the Treasury at the Ministry of Finance, Planning and Economic Development, commended Old Mutual’s contribution to Uganda’s financial sector. He said the government’s target is to double the national savings rate to 40 percent, with the insurance sector expected to play a pivotal role.

“The demand for insurance will continue to rise, leading to higher premiums and market growth,” he noted. He urged industry players to support agricultural insurance, invest in financial literacy, and uphold transparency and reliability to build public trust. “I congratulate Old Mutual, recognising it as a unified brand ready to serve Ugandans and contribute to the country’s financial transformation,” he added.

On behalf of the Capital Markets Authority, CEO Josephine Okui Ossiya praised Old Mutual for its role in mobilising local investments and supporting Uganda’s economic growth. “In a country where the culture of saving is still growing, it is no small feat to achieve what you have accomplished,” she said.

She encouraged the company to treat the rebrand as “a renewed pledge to promote financial inclusion, to leave no one behind, and to create innovative products that build trust and confidence among investors.”

Al-Hajji Ibrahim Kadunabi, Chief Executive Officer of the Insurance Regulatory Authority (IRA), congratulated Old Mutual on a seamless transition, confirming that the company had met all regulatory requirements. He lauded Old Mutual’s efforts to leverage technology to enhance financial literacy, saying, “Those who succeed are the ones who keep evolving while staying true to their purpose.”

Mr Arthur Oginga, Old Mutual East Africa Group CEO, emphasised that the rebrand strengthens the company’s cohesion across regional markets. “This rebrand positions Old Mutual to operate with greater strength and synergy across its markets,” he said, adding that the transformation will enable the group to better serve customers through shared expertise and innovation.

The celebration featured musical performances, including a captivating act by singer Angel Kabera, whose performance drew applause from guests.