BaBa TV, the Busoga Kingdom official television station, on Thursday launched its new program, “Inside Out” to dissect, analyze and breakdown major news stories to empower communities in decision making.
To be aired on Fridays 9am, Inside Out, will officially start this week with Senior Journalists Kungu Al-mahadi Adam (Adam Kungu) and Sir Simon Muyanga Lutaaya. The duo will give a comprehensive analysis of top news items in a week.
According to Muyanga, the role of journalism is not only to inform the public, but also to help them use that information to improve their lives.
“Yes, our people consume a lot of news and information from media houses, but how does this information impact their lives? Inside Out is basically going to empower the informed to appreciate and comprehend the information they consume in a week,” says Sir Simon Muyanga Lutaaya.
On his part part, Kungu says Inside Out has been the missing link in Uganda’s media industry in “providing citizens with the information they need to make the best possible decisions about their lives, their communities, their societies, and their governments.”
BABA Television under BABA media group, is a house-hold name in Busoga Sub-region in Eastern Uganda also called Basoga Baino TV.
With a commanding viewership in the Eastern and other parts of the country , BABA TV was ranked number 3 during the just conclude General Elections, according to a report by African Centre for Media Excellence (ACME) Titled, “Uganda news media coverage of the 2021 elections”.
The station is one of the fastest growing television brands. It broadcasts mainly in three languages interchangeably, with varying percentages – Lusoga at 50%, Luganda at 40% and English at 10%.
Baba TV is the Official Busoga Kingdom TV, with studios in Jinja City and Kampala, and available to watch on all digital platforms including DSTV CH374, Azam TV CH365, ZUKU CH522, GOTV CH 393, Star sat CH 505 and StarTimes CH235.