Lydia Jasmine was midway through her rehearsals at Eno Beats Studio in Makindye when the music stopped, and V&A Sherry Brand Manager Roy Ronald Tumwizere ambushed her with an unexpected rendition of her song, ‘Cherie’.
The light-hearted moment, which caught the singer by surprise, became the announcement of V&A Sherry’s partnership with Lydia Jasmine ahead of her ‘The One and Only Concert’, set for this Friday, September 4, 2026, at Lugogo Cricket Oval.
After singing alongside Lydia, Tumwizere confirmed that V&A Sherry is standing with the Ugandan songstress as she prepares for her second concert, bringing the brand’s support for women and Ugandan talent to the stage.
The partnership extends V&A Sherry’s growing presence on platforms that put women in the spotlight, from Miss Uganda and Miss Universe Uganda to supporting women and local artists through experiences such as the Unite for Women Concert and Geosteady’s concert.
According to Tumwizere, supporting Lydia Jasmine was a natural fit for a brand that believes in women standing behind and pushing one another forward.
“As V&A Sherry, we stand for supporting Ugandan talent, and we are also a sorority built on empowering one another, which is why partnering with Lydia Jasmine was a no-brainer. We are proud to stand with Lydia as she continues her musical journey and to connect with her growing fan base. Her concert gives us another opportunity to remind people that the moments and wins we work for, big or small, are truly Yours to Share,” said Tumwizere.
Lydia Jasmine has been part of Uganda’s music scene for over a decade, building a catalogue that has continued to resonate with fans across the country. At ‘The One and Only’, the singer is expected to take fans through some of her best-known songs, including ‘You and Me’, ‘Masuuka’, ‘Kapeesa’ and ‘Same Way’, among others.
“I am so grateful to the V&A team for supporting me on this. Fans should come ready to be entertained and to have a great time with me and to toast to the concert with Uganda’s favourite Sherry, ‘Bannange mujje nga mwaaka,’” said Jasmine.
For concert-goers, V&A Sherry will also have a dedicated bar at Lugogo Cricket Oval, serving the sherry liqueur in different ways, from neat serves to cocktails, giving guests another way to enjoy the evening as Lydia entertains them.
Tickets are available via MTN MoMo, with early bird ordinary tickets priced at UGX 20,000 when purchased through the app and UGX 30,000 at the gate. VIP tickets are available at UGX 30,000 through the app and UGX 50,000 at the gate, while tables for eight are going for UGX 3,000,000.