Ugandan videographer Sasha Vybz believes artificial intelligence (AI) is a tool that can enhance creativity, not replace it. Speaking at the Guinness Smooth Creators Lab, Vybz encouraged filmmakers, photographers, and digital storytellers to leverage AI to boost their work.
“The conversation should be less about fear and more about opportunity,” Vybz said, addressing concerns that AI could make human creativity irrelevant. He compared the current AI debate to the disruption caused by photography’s emergence, noting that hand-drawn works and paintings have become more valuable over time.
Vybz showcased AI-generated content, including a dramatic fight scene featuring Brad Pitt and Tom Cruise, created using Seedance 2.0. While some argue this technology threatens cinema’s future, Vybz sees opportunities for creatives to produce high-quality content affordably.
“AI is not the enemy,” Vybz said. “Those who learn to use it responsibly may find themselves with a powerful ally.” He highlighted AI’s potential to aid writing, pitching, and production, citing his experience shooting a music video with an iPhone during the COVID-19 lockdown.
Vybz emphasized that authenticity remains the most valuable currency in filmmaking, and AI can’t replicate emotional depth or unique storylines. He warned about AI misuse risks, noting that streaming platforms detect AI-generated content and block monetization.
Denise Paula Nazzinda, Guinness Smooth brand manager, said the Creators Lab aims to inspire young Ugandans to push creative boundaries. The event featured energetic music performances and DJ sets, showcasing the vibrant creative scene.