Baileys Elevates Valentine’s Gifting with Personalised Pop-Up Experience

With Valentine’s Day just around the corner, Baileys is offering the ultimate gifting solution with a unique and personalised pop-up experience at Kisementi this Valentine’s week.

Known for turning everyday moments into indulgent treats, Baileys is taking luxury to the next level by allowing consumers to craft the perfect Valentine’s gift. The experience will feature both the classic Baileys Original Irish Cream and the new Baileys Strawberries & Cream, allowing shoppers to create thoughtful, customised presents for their loved ones.

The pop-up will also showcase an extensive gifting catalogue, complete with custom bottle engraving, fresh floral arrangements, designer perfumes from The Perfumery Bar, and bespoke wrapping services by Luxury Gift Hampers, all designed to elevate the gifting journey.

“UBL is shifting from a brand-led approach to a more consumer-focused strategy tailored to meet evolving consumer needs through intimate and memorable experiences. This gifting pop-up brings convenience, thoughtfulness, and a touch of luxury to life, positioning Baileys as a partner in moments of celebration and indulgence,” said Felicité Nson, Managing Director of Uganda Breweries Limited.

Nancy Nansikombi, Baileys Brand Manager, noted that the brand is all about transforming special occasions into indulgent luxuries.

“With both Baileys Original Irish Cream and Strawberries & Cream, we are turning the art of Valentine’s gifting into a luxury ritual. By pairing our iconic cream liqueurs with personalised touches, we are making these moments of connection feel truly indulgent,” she said.

Beyond gifting, visitors to the pop-up will also enjoy an immersive indulgence experience, sampling a variety of Baileys-infused treats, including creamy cocktails, mouth-watering desserts, chocolate truffles, cheesecakes, and ice-cold milkshakes.

Customers who purchase gifts at the pop-up will also stand a chance to surprise their loved ones with a live saxophonist performance, courtesy of Baileys.

In the same spirit, both Baileys Original Irish Cream and Baileys Strawberries & Cream are available nationwide at Shell Select outlets, with a complimentary chocolate offered for every 750ml bottle purchased. Bailey’s treats are also available at The Maze and Cakely by Asha Batenga.