Vivo Energy Moves to Redefine Partnerships with ‘Powering Your Next Move’ Campaign

Vivo Energy Uganda has unveiled ‘Powering Your Next Move,’ a new commercial campaign aimed at helping businesses reduce downtime, manage

costs more effectively, and run their operations more efficiently.

The campaign reaffirms Vivo Energy’s commitment to go beyond simply supplying fuel, by offering business partnerships that drive real performance and measurable results.

In Uganda’s competitive fuel market, many suppliers focus only on price. Vivo Energy Uganda is taking a different approach helping customers achieve predictable performance, lower maintenance costs, and improved productivity across their fleets and worksites.

“With ‘Powering Your Next Move,’ we’re showing our customers that we don’t just sell fuel, we provide solutions that help their businesses move forward,” said Alinafe Mkavea, Chief Commercial Officer, Vivo Energy Uganda. “Whether it’s ensuring timely delivery, reducing wastage, or offering expert maintenance advice, we’re partnering with them to achieve stronger performance and long-term value.”

Joanita Mukasa Menya, Managing Director, Vivo Energy Uganda, added: “Our customers want consistency and peace of mind. By offering reliable delivery, technical expertise, and responsive support, we’re helping make their operations smoother and more predictable. ‘Powering Your Next Move’ is about giving them the confidence to focus on growth, while we handle the fuel that powers it.”

Through this campaign, Vivo Energy Uganda is reinforcing its long-standing commitment to Business Beyond Price, offering not just premium Shell products, but dependable partnerships that help customers operate smarter.

This includes 24/7 delivery assurance and fleet refuelling for uninterrupted uptime and technical visits and driver training to help customers save fuel and extend equipment life. It also provides tailored offers for transport, manufacturing, and construction companies, built around their specific needs.

Jemimah Aupata, B2B Manager, Vivo Energy Uganda, said: “Our customers want a partner who understands their challenges. ‘Powering Your Next Move’ reflects our customer value proposition, aimed at helping them save time, control costs, and stay productive. That’s how we deliver real value beyond price.”