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Uganda Waragi, through its lemon and ginger variant, has announced its sponsorship of the fourth edition of the Ndeku Nyama Choma Festival. The festival is set to take place from April 11th to 13th at Nyungu Yamawe in Bulindo.
The announcement was made during a Ranchers Finest-endorsed cook-off between popular influencer Albert Katuruguma and The Mith at Shisa Nyama Village in Bugoloobi.
The festival is a vibrant cultural platform that unites meat lovers for a cultural exchange experience through music, roasted meat, and drinks. This year’s edition promises a wholesome experience highlighting the richness of African heritage.
Hillary Baguma, Brand Manager Uganda Waragi at Uganda Breweries, emphasized the brand’s commitment to celebrating authentic Ugandan experiences. “Uganda Waragi has been central to key moments of celebration within the Ugandan entertainment scene.
“This partnership enables us to unite our consumers through shared and unique experiences deeply rooted in culture,” he said.
Festival organizer Akankwasa Junior expressed gratitude towards Uganda Waragi, highlighting the brand’s alignment with the festival’s core values.
“This partnership enables us to create an even richer experience for festival-goers, making this edition the most exciting one yet.”
The roast-off launch featured a house music takeover by DJ Chapat and Kamali, with performances by Fyno and Emma Frost.