The main event of the 2025 Bell ObaFest, is set to take place on Saturday, November 15, 2025, at the Millennium Grounds in Kampala.
This year’s festival, under the theme “Flavour for Your Flavour,” celebrates the Bell Citrus and Bell Honey innovations and wraps up a series of ongoing regional activations.
The 2025 edition of ObaFest has involved a nationwide journey, bringing the unique flavour experience directly to consumers in Gulu, Masaka, and Arua, with additional activations at university hostels allowing Bell to engage with its broader community across the country.
“We are thrilled to bring the entire nation together for Bell ObaFest 2025,” said Lillian Kansiime Sebunya, Brand Manager for Bell.
“This year is about celebrating Uganda’s rich cultural tapestry. With our new Bell Citrus and Bell Honey, we are giving our consumers an immersive, flavourful experience with great music, food, and beer. The regional tours have been a phenomenal success, and now we’re ready for the biggest beer celebration of the year.”
The announcement also highlighted the strong coalition of partners that will deliver a seamless festival experience with Swangz Avenue, FlexiPay, Coca-Cola and SafeBoda on board for the experience at Millennium Grounds.
As the official ticketing partner, Jackie Abwol from FlexiPay highlighted the ease of access: “We are proud to power the digital experience for Bell ObaFest. Our platform makes purchasing tickets quick and secure, so we encourage everyone to get their tickets early via the FlexiPay app.”
The 2025 Bell ObaFest Finale promises an elevated experience with loads to look forward to, including an immersive flavour zone featuring Bell Citrus and Bell Honey to go with the bites and meats for the day, and live performances curated by Swangz Avenue.
Bell Lager is also reinforcing its commitment to environmentally friendly practices with Asante Waste Management to handle the disposal and recycling of waste for a greener, more inclusive celebration for all.
Tickets are already on sale for UGX 30,000 via the official ticketing partner, FlexiPay.